Bow Tie KreativeBefore you build, get the plan right.
Five frameworks for a clearer website. Use them before you redesign, rebuild or brief anyone.
- The offer
- The page plan
- The proof
- The enquiry
- The launch
Done. They are on this page, just below.
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Here they are.
The offer
Explain who you help, what you deliver, and why that matters.
Write it down: Who do you help, and what do they get?
The page plan
Give every page a purpose and every visitor a clear route forward.
Write it down: What is each page for?
The proof
Choose work samples, credentials and customer evidence that support the offer.
Write it down: What would make a stranger believe you?
The enquiry
Decide what you need to ask and what happens after someone reaches out.
Write it down: What do you need to know before the first call?
The launch
Check mobile layouts, forms, key links, content and measurement before launch.
Write it down: What will you check on a phone before it goes live?
“It has increased my business and given me new leads for additional work.”